The Art of the Industry

The Art of the Industry

Nolan Brown, Writer

Music has always been a large part of every culture, think of your tendencies, and the many places you travel. More often than not there we are consumed by the rhythms and beats of today, nodding our heads as we walk down the halls, humming along to the familiar tunes. What many people don’t see however, is what goes on behind the scenes. Close to 43 billion dollars is made in the music industry every year, yet only 12% percent of that money actually goes to the musicians and artists themselves. Record labels such as Sony, Universal Music Group, and Warner Music Group are among the dozens of companies behind the scenes, and they take a large chunk of the money. Though they deal heavily with advertisement and can go a long way in development, the artists still do not get all the credit they deserve. However, thanks to a new trend on Tik Tok, popular creator Tony Mangucci (displayed on Tik Tok as @antisteezy) has teamed up with another well known collective known as Live2 (displayed on Tik Tok as @livetwocreate) to hopefully pick apart this narrative in the new age of streaming. Beginning with the playlist “Art not Algorithms” on Spotify, the main goal is to create the most viewed playlist on the app, a large feat to dethrone the 26.5 million monthly listeners, as opposed to their current 111,000. By doing so, independent artists will be given a fair opportunity to grow themselves, as well as their brand, in the coming future.