NikkieTutorials

NikkieTutorials

Maddy couch, writer

Nikkie de Jager, who goes by NikkieTutorials, is a 26 year old transgender, dutch makeup artists and beauty vlogger. She gained her online following in 2015 when she posted her first viral video “The Power of Makeup.” The video was showing yourself with and without makeup. It immediately became popular, and inspired others to post videos of themselves with and without makeup. According to Nikkie, the main inspiration behind the video was bullies and she believes that makeup is not just for society, but is also for you. Nikkie now has 13 million subscribers and over 1.2 billion views on her videos. She has also received 3 creator awards such as 100,000 subscribers, 1,000,000 subscribers in 2015 , and 10,000,000 subscribers 2018. Nikkie not only makes beauty videos on her channel, but also has product reviews, brand reviews, fun makeup challenges, and videos of her new makeup products. Nikkie has released many makeup products of her own, such as eyeshadow palettes, brushes, liquid lipstick/gloss, highlighters, etc. In every one of her videos at the end she does “The dutch word of the day.” NikkieTutorials is a very high energy and inspirational person, she is always giving her subscribers good advice. Not everyone has supported her career or who is she as a transgender women, she was actually blackmailed by someone who threatened to expose her for being transgender. Although she has gained much love from her popularity she has also gained a lot of hate, but NikkieTutorials preaches “Keep going and keep believing and do what makes you feel good. And when you feel good and get to the point where no-one can take that from you, then that feeling will be the best feeling.”